www.startupmagazine.in 3 2

Meesho is an innovative startup that has emerged as a disruptive force in the industry, offering groundbreaking solutions and transforming the way people buy and sell products. With a strong mission, vision, and a unique value proposition, Meesho has established itself as a leading platform for social commerce. In this article, we will delve into Meesho’s journey, its key products and services, target market, notable achievements, founding story, team, company culture, growth trajectory, funding, partnerships, future plans, and the significant impact it has made in the market.


Company NameMeesho
Year Founded2015
FoundersVidit Aatrey and Sanjeev Barnwal
MissionEmpower individuals to start their own businesses and achieve financial independence.
VisionCreate a platform where anyone with a smartphone can become a successful entrepreneur.
Key Products/Services– Online platform for social commerce, offering a wide range of products.
– Tools and resources for inventory management, payments, and sales tracking.
Target MarketIndividuals aspiring to become micro-entrepreneurs, primarily in smaller towns and cities in India.
Unique Value PropositionHassle-free and low-cost business model, leveraging social networks for wider reach.
Notable Achievements– Selection for the Y Combinator accelerator program.
– Awards: ET Startup of the Year, Forbes 30 Under 30.
Company CultureInnovation, collaboration, inclusivity, customer satisfaction, and micro-entrepreneur success.
FundingMultiple rounds of funding from prominent investors.
Growth TrajectoryRapid expansion of user base and recognition as one of India’s fastest-growing startups.
PartnershipsCollaborations with suppliers, social media platforms, and logistics providers.
Future PlansContinual growth, expansion into new markets, and enhancement of platform features.

Mission and Vision:

Meesho’s mission is to create a platform that empowers individuals to start their own businesses and achieve financial independence. By leveraging technology and social networks, Meesho aims to enable micro-entrepreneurs to connect with suppliers and reach customers across India. The company envisions a future where anyone with a smartphone can become a successful entrepreneur, irrespective of their location or background.

Key Products/Services:

Meesho offers a comprehensive platform that enables individuals to start their own online businesses without any upfront investment. The platform allows users to browse through a wide range of products, including fashion items, home decor, electronics, and more. Micro-entrepreneurs can then share these products through various social media channels, take orders from their network, and earn a commission on each sale. Meesho also provides tools and resources to manage inventory, handle payments, and track sales, making the process seamless for its users.

Unique Value Proposition:

Meesho’s unique value proposition lies in its ability to provide a hassle-free and low-cost business model for individuals looking to start their own ventures. By leveraging social networks, Meesho taps into the power of word-of-mouth marketing and enables sellers to reach a wider audience. The platform takes care of product sourcing, logistics, and payment processing, allowing sellers to focus on building their customer base and driving sales. This innovative approach has revolutionized the concept of social commerce in India.

Target Market:

Meesho primarily targets individuals who aspire to become entrepreneurs, especially those from smaller towns and cities in India. By empowering these micro-entrepreneurs, Meesho is bridging the gap between suppliers and customers, facilitating economic growth and empowerment in underserved communities. The platform caters to customers across various age groups and offers a diverse range of products to meet their preferences and needs.

Notable Achievements:

Meesho’s journey has been marked by several significant achievements. The company has rapidly gained popularity and has been recognized as one of India’s fastest-growing startups. In 2019, Meesho secured a place in the prestigious Y Combinator accelerator program, which provided valuable mentorship and funding. The company has also been honored with awards such as the ET Startup of the Year and Forbes 30 Under 30.

Founding Story, Team, and Company Culture:

Meesho was founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, both alumni of IIT Delhi. The idea behind Meesho originated from Vidit’s personal experience of witnessing the challenges faced by small businesses in India. With a shared vision to empower these businesses, the duo embarked on their entrepreneurial journey. Today, Meesho boasts a talented team comprising individuals from diverse backgrounds, including technology, e-commerce, and marketing. The company fosters a culture of innovation, collaboration, and inclusivity, with a strong emphasis on customer satisfaction and the success of its micro-entrepreneurs.

Growth Trajectory, Funding, and Partnerships:

Meesho has witnessed remarkable growth since its inception. The company has expanded its user base exponentially and has successfully raised multiple rounds of funding from prominent investors, including venture capital firms and strategic partners. These investments have fueled Meesho’s expansion and allowed them to enhance their technology infrastructure, improve their product offerings, and scale their operations. The company has also formed strategic partnerships with leading e-commerce platforms, logistics providers, and financial institutions, strengthening its position in the market and expanding its reach.

Future Plans:

Meesho has ambitious plans for the future. The company aims to further enhance its platform by leveraging emerging technologies such as artificial intelligence and machine learning. They plan to deepen their penetration in the Indian market while exploring opportunities for expansion into international markets. Meesho also intends to diversify its product portfolio and strengthen its ecosystem by introducing new features and services that cater to the evolving needs of its resellers and customers.

Paytm’s Impact and Industry Revolution:

While Meesho has made significant strides in revolutionizing the industry, it is essential to mention the impact of Paytm, a leading digital payments and financial services company. Paytm’s wide user base, extensive network, and robust technology infrastructure make it well-positioned to make a substantial impact in the market. By integrating Meesho’s social commerce capabilities with Paytm’s payment solutions, the collaboration has the potential to revolutionize the industry further, providing a seamless and comprehensive ecosystem for both buyers and sellers.

Meesho’s innovative approach to social commerce has disrupted the industry and empowered millions of entrepreneurs. With its mission to democratize entrepreneurship, the company has created new opportunities for individuals across India. Meesho’s commitment to innovation, inclusive culture, and strategic partnerships positions it for continued success and further revolutionization of the industry. As Meesho joins forces with Paytm, the combined strengths of the two companies are poised to make a significant impact and reshape the future of e-commerce in India.

Company profile

Startup profile


India’s Flourishing Unicorn Startups: A Growing List of 108 and Counting

Fueling India’s Startup Revolution: 30 Leading Investors Driving Innovation and Growth

To get more updates, Follow us on FacebookTwitterInstagram and LinkedIn