Summary: Zomato Limited, led by CEO Deepinder Goyal, is rebranding as Eternal Limited following board approval. The new name reflects the company’s long-term vision and its shift beyond food delivery into diversified services like quick commerce, dining solutions, and hyperlocal offerings. The rebranding aims to position the company as a multi-faceted organization, signaling a commitment to innovation and sustainability. While the announcement received mixed reactions, industry experts see potential if the company executes its strategy effectively. The transition will be completed in the coming months without disrupting services. Eternal Limited aspires to create enduring value and expand into new markets and categories.
In a significant move reflecting its evolving business strategy, Zomato Limited, the food delivery giant led by Deepinder Goyal, has announced that it is rebranding itself as Eternal Limited. This decision was approved by the company’s board and marks a new chapter in the organization’s journey.
The rebranding comes at a time when Zomato is expanding beyond its core food delivery services to include a broader spectrum of offerings. Under the new name, Eternal Limited aims to symbolize its long-term vision and commitment to creating a diversified ecosystem that caters to evolving consumer needs.
What Does the Name Change Signify?
The choice of the name “Eternal” reflects Zomato’s ambition to build a brand that transcends time and remains relevant across generations. While food delivery will continue to remain a crucial pillar of the company’s operations, the new identity suggests a strategic shift toward incorporating more verticals and services under its umbrella.
Deepinder Goyal, CEO and co-founder of Zomato, shared his thoughts on the transformation. “The name Eternal represents our long-term commitment to innovation and sustainability. As we grow and diversify, we wanted a brand name that resonates with our vision to create enduring value for our customers, partners, and stakeholders.”
Diversification Strategy
Over the past few years, Zomato has been diversifying its portfolio. In addition to food delivery, the company has invested in quick-commerce ventures, dining-out solutions, and even hyperlocal services. The rebranding signals the company’s intent to consolidate its diversified offerings under a unified identity.
Eternal Limited is also expected to leverage its existing customer base and technological expertise to enter new markets and categories. Speculations are rife about the company’s potential ventures into areas like logistics, cloud kitchens, and fintech solutions.
Market Reaction
The announcement has garnered mixed reactions from investors and customers alike. While some view the rebranding as a bold step forward, others are skeptical about whether the name change will translate into tangible business benefits. On the stock market, Zomato’s shares witnessed a slight fluctuation following the announcement, reflecting the cautious optimism of investors.
Industry analysts believe that the rebranding could help the company position itself as a multi-faceted organization rather than being perceived solely as a food delivery platform. “The rebranding to Eternal Limited signals a broader vision and ambition, but its success will depend on how well the company executes its diversification strategy,” said an industry expert.
What’s Next?
The transition to Eternal Limited is expected to be completed in the coming months, with changes being implemented across branding, marketing, and corporate communication. The company has assured its customers and partners that its services will remain uninterrupted during this period.
As Zomato embarks on this transformative journey, the industry will be closely watching how Eternal Limited defines its new identity while navigating the challenges of expansion and competition. Whether this rebranding move will solidify its market presence or dilute its core identity remains to be seen.
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