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Vidit Aatrey is an Indian entrepreneur and the co-founder and CEO of Meesho, a pioneering social commerce platform. With a vision to empower individuals, especially women and entrepreneurs from smaller towns and cities, Aatrey has revolutionized the e-commerce landscape in India. This article explores the journey of Vidit Aatrey and his significant contributions to the growth and success of Meesho.


NameVidit Aatrey
RoleCo-founder and CEO of Meesho
EducationBachelor’s degree in Electrical Engineering from IIT Delhi
HeadquartersBengaluru, India
IndustryE-commerce, Social Commerce
BackgroundVidit Aatrey has a background in engineering and entrepreneurship. Before starting Meesho, he worked as a software engineer at InMobi, an Indian global mobile advertising company.
Co-founderVidit Aatrey co-founded Meesho along with Sanjeev Barnwal. They started the company with the aim of empowering small businesses and individuals to start their own online stores.
LeadershipAs the CEO of Meesho, Vidit Aatrey has led the company’s growth and strategic direction. Under his leadership, Meesho has experienced significant expansion and gained recognition as a leading social commerce platform in India.
VisionVidit Aatrey’s vision for Meesho is to create an accessible platform that enables individuals, especially women and entrepreneurs from smaller towns and cities, to build successful online businesses and achieve economic independence.
RecognitionVidit Aatrey’s entrepreneurial journey and leadership have been recognized by various organizations. He has been featured in Forbes’ 30 Under 30 Asia list in the Consumer Technology category.

Early Life and Education:

Born and raised in India, Vidit Aatrey pursued his higher education at the prestigious Indian Institute of Technology (IIT) Delhi, where he earned a bachelor’s degree in Electrical Engineering. During his formative years, Aatrey developed a keen interest in entrepreneurship and technology, setting the stage for his future endeavors.

Venturing into Entrepreneurship:

After completing his education, Aatrey began his professional journey as a software engineer at InMobi, a renowned mobile advertising company. However, his entrepreneurial spirit led him to embark on a different path. In 2015, Aatrey co-founded Meesho along with Sanjeev Barnwal, aiming to create a platform that would empower small businesses and individuals to establish their own online stores.

The Rise of Meesho:

Under Aatrey’s leadership, Meesho has witnessed remarkable growth and garnered widespread recognition as a leading social commerce platform in India. The innovative concept behind Meesho allows individuals to start their entrepreneurial journey with minimal investment, leveraging social media platforms to connect with potential customers and sell a diverse range of products, including fashion, beauty, home decor, and more.

Empowering Small Businesses and Entrepreneurs:

Vidit Aatrey’s vision for Meesho goes beyond creating a successful business venture; it aims to empower individuals from all walks of life. Meesho has provided a significant opportunity for women entrepreneurs and individuals from smaller towns and cities to generate income, achieve financial independence, and realize their dreams of becoming successful entrepreneurs. By offering a user-friendly platform, comprehensive support, and access to a vast network, Meesho has enabled countless sellers to establish their online businesses and reach a wider customer base.

Recognition and Impact:

Vidit Aatrey’s entrepreneurial prowess and leadership have earned him accolades and recognition within the industry. He was featured in Forbes’ prestigious 30 Under 30 Asia list in the Consumer Technology category, solidifying his position as a dynamic and influential figure in the Indian startup ecosystem. Meesho’s impact on society is undeniable, as it has transformed the lives of thousands of individuals by creating avenues for economic growth and empowerment.

Vidit Aatrey’s journey from an aspiring entrepreneur to the co-founder and CEO of Meesho reflects his unwavering commitment to driving positive change. Through his visionary leadership, Aatrey has propelled Meesho to new heights, revolutionizing the way small businesses and entrepreneurs operate in the e-commerce space. As Meesho continues to expand its reach and impact, Vidit Aatrey’s influence on the social commerce landscape in India remains profound, inspiring countless individuals to pursue their entrepreneurial aspirations and build thriving online businesses.

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