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Slice, a leading Indian fintech startup, has taken the financial industry by storm with its innovative solutions that cater to the needs of young professionals and college students. Established in 2016 by Rajan Bajaj, Deepak Malhotra, and Rajan Anandan, Slice has emerged as a disruptor in the market, providing simplified digital banking experiences and personalized credit solutions. With a mission to empower and enable financial independence, Slice is revolutionizing the way young individuals manage their finances.


Founders1. Rajan Bajaj
2. Deepak Malhotra
3. Rajan Anandan
HeadquartersBengaluru, Karnataka, India
IndustryFinancial Technology (Fintech)
DescriptionSlice is a leading Indian fintech company that offers
innovative financial products and services for young
professionals and college students. Its primary focus
is on providing simplified digital banking experiences
and personalized credit solutions.
Key Products1. SlicePay: Credit cards for students and young
professionals with tailored credit limits and rewards.
2. Slice Card: A physical and virtual card that can be
used for online and offline payments.
3. Slice Supercard: A rewards card that offers cashback
and discounts on partner platforms.
4. Slice Kotak Visa Card: A credit card in partnership
with Kotak Mahindra Bank, offering exclusive benefits.
Unique Value1. Simplified Digital Experience: Slice provides a
Propositionseamless digital banking experience, making financial
management hassle-free.
2. Tailored Credit Solutions: Slice offers personalized
credit limits and rewards, catering to the needs of
students and young professionals.
3. Easy Application Process: Slice has a simple and
quick application process, making credit accessible to
a wider user base.
Target1. College Students: Slice’s products and services are
Marketdesigned to cater to the financial needs of college
students, providing them with access to credit and
convenient payment solutions.
2. Young Professionals: Slice also targets young
professionals who are in the early stages of their
careers, offering them tailored credit options.

Mission and Vision:

Slice’s mission is to simplify financial services and make them accessible to the next generation of users. The company envisions a future where financial management is intuitive, hassle-free, and tailored to the unique needs of young professionals and students.

Key Products/Services:

Slice offers a range of key products and services that address the financial requirements of its target audience:

  1. SlicePay: SlicePay provides credit cards specifically designed for students and young professionals. With tailored credit limits, rewards, and flexible repayment options, SlicePay helps individuals manage their expenses efficiently.
  2. Slice Card: The Slice Card is a physical and virtual payment card that can be used for both online and offline transactions. It offers convenience and security, allowing users to make payments seamlessly.
  3. Slice Supercard: This rewards card provides cashback and discounts on partner platforms, giving users additional benefits for their spending.
  4. Slice Kotak Visa Card: In collaboration with Kotak Mahindra Bank, Slice offers a credit card that comes with exclusive benefits, providing users with a wider range of financial options.

Unique Value Proposition:

Slice’s unique value proposition lies in its focus on simplicity, tailored solutions, and a seamless digital experience. The company aims to eliminate the complexities associated with traditional banking and credit, making financial management effortless and accessible. By offering personalized credit limits, rewards, and a user-friendly interface, Slice empowers its users to take control of their finances.

Target Market:

Slice primarily targets college students and young professionals who are in the early stages of their financial journey. The company understands the specific needs and challenges faced by this demographic and provides solutions that cater to their requirements for credit, payment flexibility, and seamless digital experiences.

Notable Achievements:

Slice has achieved several notable milestones since its inception. The company has gained significant traction and recognition for its innovative approach to financial services. It has successfully garnered a substantial user base and expanded its market presence in a short period. Additionally, Slice has received recognition from industry experts and investors for its contributions to the fintech ecosystem in India.

Founding Story, Team, and Company Culture:

Slice was founded by Rajan Bajaj, Deepak Malhotra, and Rajan Anandan, who recognized the need for tailored financial services for young individuals. Drawing on their expertise in finance, technology, and entrepreneurship, the founders set out to create a company that would redefine banking and credit for the next generation.

The Slice team comprises talented professionals who are passionate about delivering innovative financial solutions. The company fosters a culture of creativity, collaboration, and customer-centricity. Slice’s team is committed to creating a positive impact by continuously improving their products and services, focusing on user feedback and market trends.

Growth Trajectory, Funding, and Partnerships:

Slice has experienced remarkable growth since its inception. The company has attracted substantial funding from prominent investors, including Blume Ventures, Das Capital, and Gunosy Capital, among others. This funding has supported Slice’s expansion, technological advancements, and product development.

In addition to funding, Slice has forged strategic partnerships to enhance its offerings. These partnerships enable the company to provide a broader range of financial services and benefits to its users. By collaborating with established industry players, Slice has strengthened its position and enhanced its value proposition.

Future Plans and Impact on the Industry:

Slice has ambitious plans for the future. The company aims to continue innovating and expanding its product portfolio to meet the evolving needs of its target audience. Slice intends to invest in advanced technologies, such as artificial intelligence and machine learning, to further enhance its digital experience and provide personalized financial solutions.

With its user-centric approach and commitment to simplifying financial services, Slice is poised to make a significant impact on the industry. By revolutionizing the way young individuals manage their finances, Slice is empowering a generation to make informed financial decisions and achieve financial independence.

Slice’s groundbreaking solutions, mission-driven approach, and commitment to simplicity have positioned it as a game-changer in the fintech landscape. Through its tailored credit solutions, seamless digital experience, and focus on young professionals and students, Slice is transforming the way individuals interact with their finances. With continued growth, strategic partnerships, and a customer-centric approach, Slice is set to revolutionize the industry and redefine financial services for the next generation.

Company profile

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