Udaan: Revolutionizing the Industry with Innovative Solutions

Udaan is an innovative startup that has been making waves in the industry with its groundbreaking solutions. Since its inception in 2016, Udaan has emerged as a leading B2B e-commerce platform in India, revolutionizing the way businesses connect, trade, and grow. With a mission to empower small and medium-sized enterprises (SMEs) and transform the traditional supply chain, Udaan is driving digital transformation and fostering economic growth.


HeadquartersBangalore, India
IndustryE-commerce, Business-to-Business (B2B)
FoundersAmod Malviya, Sujeet Kumar, and Vaibhav Gupta
PlatformOnline marketplace connecting retailers, wholesalers, manufacturers, and traders
Target UsersSmall and medium-sized businesses (SMBs) in India
Services– Wholesale procurement: Connecting SMBs with suppliers for purchasing products in bulk
– Logistics: Facilitating the movement of goods between sellers and buyers
– Financing: Providing credit and loans to SMBs to manage their working capital
– Credit Protection: Offering insurance and credit protection against defaults and non-payments
– Order Fulfillment: Assisting in order management and fulfillment processes
Key Features– Simplified discovery and ordering process
– Competitive pricing and transparent transactions
– Wide range of product categories, including fashion, electronics, home essentials, and more
– Fast and reliable logistics network
– Credit facilities and financial support for SMBs
FundingUdaan has raised over $1.15 billion in funding from various investors, including Tencent and DST

Mission and Vision:

Udaan’s mission is to enable businesses in India to grow and prosper by leveraging technology and creating a seamless and efficient trading ecosystem. The company envisions a future where every SME in India can access a wide range of products, transparent pricing, and reliable logistics, thereby leveling the playing field and fostering inclusive economic growth.

Key Products/Services:

  1. Udaan Marketplace: Udaan operates a comprehensive B2B marketplace that connects manufacturers, wholesalers, traders, and retailers across various sectors. The platform offers a wide range of products, including electronics, fashion, home essentials, and more, allowing businesses to source products efficiently.
  2. Udaan Capital: Udaan provides financial solutions to SMEs through Udaan Capital. This service offers working capital loans and credit facilities, enabling businesses to manage their cash flow and expand their operations.

Unique Value Proposition:

Udaan’s unique value proposition lies in its ability to provide a seamless digital platform that addresses the specific needs of SMEs. By offering a wide product selection, competitive pricing, transparent transactions, and reliable logistics, Udaan streamlines the supply chain process and eliminates inefficiencies, ultimately driving growth and profitability for businesses.

Target Market:

Udaan primarily targets small and medium-sized enterprises (SMEs) in India across various sectors, including retail, electronics, fashion, FMCG, and more. The platform caters to the diverse needs of these businesses, empowering them with access to a wide range of products and services.

Notable Achievements:

  1. Rapid Growth: Udaan has experienced remarkable growth since its inception. Within a few years, it has scaled up to serve millions of buyers and sellers across 900+ cities in India, making it one of the fastest-growing startups in the country.
  2. Funding and Valuation: Udaan has raised substantial funding from prominent investors, including SoftBank, Tencent, and DST Global. Its rapid growth and innovative business model have propelled it to a unicorn status with a valuation of over $10 billion.

Founding Story, Team, and Company Culture:

Udaan was founded in 2016 by three former Flipkart executives – Amod Malviya, Sujeet Kumar, and Vaibhav Gupta. The founders shared a vision to empower SMEs by leveraging technology and addressing the challenges they face in the traditional supply chain. With their deep industry expertise and entrepreneurial spirit, they laid the foundation for Udaan’s success.

Udaan nurtures a culture of innovation, agility, and customer-centricity. The team comprises talented individuals from diverse backgrounds, fostering a collaborative and inclusive environment. The company encourages its employees to take ownership, embrace challenges, and continuously strive for excellence.

Growth Trajectory, Funding, and Partnerships:

Udaan has experienced exponential growth since its inception. The company’s disruptive solutions and scalable business model have attracted significant investments and strategic partnerships. Notable milestones include:

  1. Funding: Udaan has raised over $1.2 billion in funding from investors, enabling its expansion and fueling its technological advancements.
  2. Strategic Partnerships: Udaan has forged strategic partnerships with key stakeholders in the industry, including manufacturers, distributors, and logistics providers. These partnerships have strengthened Udaan’s ecosystem and enhanced its value proposition.

Future Plans:

Udaan has ambitious plans for the future. The company aims to further expand its product offerings, deepen its penetration across sectors, and leverage technology to provide more value-added services to its customers. Udaan also plans to explore international markets to expand its footprint beyond India.

Impact and Revolutionizing the Industry:

Udaan’s innovative solutions and digital platform have disrupted the traditional supply chain in India. By empowering SMEs with access to a wide range of products, competitive pricing, transparent transactions, and reliable logistics, Udaan is transforming the way businesses trade and grow. Its focus on digital empowerment and inclusive growth positions Udaan as a catalyst for change in the industry, with the potential to revolutionize the B2B e-commerce landscape in India and beyond.

In conclusion, Udaan’s innovative solutions, customer-centric approach, and rapid growth trajectory have positioned it as a game-changer in the industry. With its mission to empower SMEs, Udaan is driving digital transformation, fostering economic growth, and reshaping the traditional supply chain. As Udaan continues to innovate, expand, and forge strategic partnerships, it is poised to make a significant impact in the market and revolutionize the B2B e-commerce industry in India and beyond.