In the dynamic world of fashion, technology is rapidly reshaping the way we dress, shop, and express our personal style. From virtual fitting rooms to AI-powered fashion assistants, the convergence of fashion and technology has given rise to a powerful new sector known as Fashion Tech. With a mission to enhance and innovate every aspect of the fashion industry, Fashion Tech startups in India are leading the charge in creating cutting-edge solutions that cater to the needs of modern consumers.

The fashion industry is undergoing a remarkable transformation, thanks to the integration of technology. From virtual try-on tools to sustainable manufacturing processes, Fashion Tech has emerged as a disruptive force, redefining how we dress and experience style. In India, a vibrant hub of innovation, Fashion Tech startups are spearheading this revolution, leveraging advancements in AI, AR/VR, data analytics, and more to shape the future of fashion. Join us as we explore the fascinating world of Fashion Tech and uncover how these startups are revolutionizing the way we dress and express ourselves.

“Top 10 FashionTech Evolution: Unveiling the Next Generation of Fashion Experiences”


Founder: Vivek Gaur and Sandeep Sharma

Year Established: 2011

CEO: Vivek Gaur

Impact: Yepme is an online fashion brand that offers affordable and trendy clothing, footwear, and accessories for men and women, aiming to make fashion accessible to everyone.

Purple Style Labs

Founder: Abhishek Agarwal and Anirudh Agarwal

Year Established: 2015

CEO: Abhishek Agarwal

Impact: Purple Style Labs is a fashion-focused brand accelerator and incubator that supports emerging fashion brands and designers by providing infrastructure, technology, and marketing expertise.


Founder: Shreya Mishra, Pranay Surana, and Tushar Saxena

Year Established: 2015

CEO: Shreya Mishra

Impact: Flyrobe is an online fashion rental platform that allows users to rent designer clothing and accessories for special occasions, reducing the need for purchasing and promoting sustainable fashion.


Founder: Tushar Ahluwalia and Nishrit Srivastva

Year Established: 2013

CEO: Tushar Ahluwalia

Impact: StalkBuyLove is an online fashion brand that offers women’s clothing, accessories, and footwear, focusing on fast fashion trends and providing affordable and stylish options to customers.


Founder: Mahima Kaul and Sahil Khimavat

Year Established: 2016

CEO: Mahima Kaul

Impact: CoutLoot is a peer-to-peer fashion marketplace where users can buy and sell pre-owned fashion items, giving a second life to gently used clothing and reducing fashion waste.


Founder: Yashodhara Shroff and Sanjay Shroff

Year Established: 2012

CEO: Yashodhara Shroff

Impact: Styletag is an online fashion store that curates a collection of Indian and international brands, offering a wide range of apparel, accessories, and home decor items.


Founder: Sahil Baghla and Prateek Jain

Year Established: 2017

CEO: Sahil Baghla

Impact: Winkl is an influencer marketing platform that connects fashion and beauty influencers with brands, helping them collaborate and create impactful campaigns in the digital space.


Founder: John Bissell

Year Established: 1960

CEO: Viney Singh

Impact: FabIndia is a renowned Indian lifestyle retail brand that focuses on promoting traditional craftsmanship and supporting rural artisans by showcasing their handcrafted products, including apparel, home furnishings, and personal care items.


Founder: Puneet Chawla and Shilpa Sharma

Year Established: 2012

CEO: Puneet Chawla

Impact: Jaypore is an e-commerce platform that showcases curated collections of handmade and handcrafted products, including apparel, jewelry, home decor, and accessories, with a focus on promoting Indian artisans and craftsmanship.


Founder: Meghna Saraogi

Year Established: 2014

CEO: Meghna Saraogi

Impact: StyleDotMe offers an augmented reality-based platform called “MirrAR” that allows users to virtually try on jewelry and accessories before making a purchase decision, enhancing the online shopping experience.

Nykaa Luxe

Founder: Falguni Nayar

Year Established: 2012

CEO: Falguni Nayar

Impact: Nykaa Luxe is a premium beauty and luxury fashion retail platform that offers a curated collection of high-end beauty products, including makeup, skincare, fragrances, and haircare, catering to the discerning audience seeking luxury beauty brands.

Please note that the ranking and inclusion of these startups are subjective, and the list is not in any specific order. These startups represent a mix of fashion e-commerce platforms, rental services, personalized styling platforms, and innovative fashion technology solutions in India.