Clean beauty has emerged as a significant trend in the beauty and personal care industry worldwide, and India is no exception. Clean beauty focuses on promoting products that are free from harmful chemicals, environmentally sustainable, and ethically sourced. It emphasizes the use of natural, organic, and non-toxic ingredients to provide safe and effective personal care options.

In recent years, the demand for clean beauty products in India has grown significantly. Consumers are becoming more conscious of the potential health risks associated with synthetic ingredients and are seeking alternatives that align with their values of wellness and sustainability. This has led to the rise of numerous clean beauty startups in India that are dedicated to offering a range of sustainable and non-toxic personal care products.

Clean beauty startups in India often draw inspiration from traditional practices like Ayurveda, which emphasizes a holistic approach to beauty and well-being. These startups focus on using natural and organic ingredients, such as plant extracts, essential oils, and botanicals, to develop skincare, haircare, bath and body, and makeup products. They prioritize transparency in their ingredient lists, ensuring that consumers are well-informed about what they are putting on their bodies.

Sustainability is another key aspect of the clean beauty movement in India. Startups are actively striving to reduce their environmental impact by adopting eco-friendly packaging, supporting fair trade practices, and minimizing waste generation throughout their production processes.

Clean beauty in India is not just a passing trend but a reflection of a larger shift towards conscious consumerism. As individuals become more aware of the importance of personal health, environmental sustainability, and ethical considerations, clean beauty startups in India are at the forefront of providing innovative, safe, and sustainable alternatives for personal care.

“Embrace Nature’s Touch: India’s Top 7 Clean Beauty Startups Paving the Way for Sustainable Personal Care”

Bubble Farm Soap Co.

Founder: Prithvi Rajkumar

CEO: Prithvi Rajkumar

Year: 2017

Targeted Audience: Individuals interested in handmade and natural soap products

Products: Handmade soaps, body scrubs, and bath products

Amara Organix

Founder: Shankara Srinivasan

CEO: Shankara Srinivasan

Year: 2016

Targeted Audience: Individuals seeking natural and handmade skincare and haircare products

Products: Skincare, haircare, and body care products

Conscious Skin Co.

Founder: Sonali Advani

CEO: Sonali Advani

Year: 2015

Targeted Audience: Individuals looking for vegan and sustainable skincare products

Products: Skincare products, including cleansers, serums, and moisturizers


Founder: Ashish and Varsha Indulkar

CEO: Ashish and Varsha Indulkar

Year: 2010

Targeted Audience: Individuals interested in Ayurvedic and natural skincare products

Products: Ayurvedic skincare products, including creams, lotions, and face packs

Rooted Active

Founder: Anusha Apte

CEO: Anusha Apte

Year: 2019

Targeted Audience: Fitness enthusiasts seeking clean and natural personal care products

Products: Natural deodorants and body care products


Founder: Pallavi Priyadarshini

CEO: Pallavi Priyadarshini

Year: 2013

Targeted Audience: Individuals looking for organic and eco-friendly personal care products

Products: Skincare, haircare, and baby care products

Dromen & Co.

Founder: Shilpa Dalmia

CEO: Shilpa Dalmia

Year: 2015

Targeted Audience: Individuals interested in natural and handmade skincare and haircare products

Products: Skincare, haircare, and body care products

With the growing popularity and support for clean beauty, India’s clean beauty startups are playing a vital role in transforming the beauty industry, promoting healthier and more sustainable choices for consumers while embracing the rich heritage of natural and traditional practices.