Changing the Game: India’s Cutting-Edge SportsTech Startups

SportsTech startups in India are revolutionizing the sports industry by leveraging technological advancements to enhance athlete performance, fan engagement, and sports management. These startups combine the worlds of sports and technology to bring innovative solutions that address various aspects of the sports ecosystem.

These startups are leveraging technologies such as artificial intelligence, virtual reality, augmented reality, data analytics, and mobile applications to create new opportunities and improve existing processes in the sports industry. They cater to a wide range of stakeholders, including athletes, coaches, sports facilities, event organizers, and fans.

SportsTech startups in India are focusing on diverse areas such as fantasy sports platforms, online marketplaces for sports equipment, sports networking platforms, video analysis tools, fan engagement platforms, sports media and content platforms, sports infrastructure providers, and fitness and training apps.

By harnessing the power of technology, these startups are empowering athletes with tools for performance analysis, personalized training programs, and injury prevention. They are also facilitating the discovery and booking of sports facilities, connecting sports enthusiasts for games and events, and providing immersive experiences for fans through interactive platforms.

Furthermore, SportsTech startups are creating new avenues for sports entrepreneurship and grassroots development, particularly in underrepresented areas. They are bridging the gap between aspiring athletes and training opportunities, thus fostering talent at the grassroots level.

With their innovative solutions, SportsTech startups in India are transforming the way sports are played, managed, and experienced. They are shaping the future of the sports industry by making it more accessible, engaging, and technologically advanced.

Changing the Game: India’s Cutting-Edge SportsTech Startups

Sportz Interactive

Founder: Arvind Iyengar

CEO: Arvind Iyengar

Year: 2002

Services: Sports technology and data analytics company providing real-time sports data, analytics, and interactive solutions to media companies, broadcasters, and sports organizations

Targeted Audience: Media companies, broadcasters, and sports organizations


Founder: Anand Ramachandran, Vivek Venugopalan

CEO: Anand Ramachandran

Year: 2013

Services: Fantasy sports platform for cricket, football, and kabaddi, allowing fans to create virtual teams and compete in fantasy leagues

Targeted Audience: Sports fans and fantasy sports players

Rooter Sports Technologies

Founder: Piyush Kumar, Akshat Goel

CEO: Piyush Kumar

Year: 2016

Services: Sports analytics startup specializing in cricket analytics, using AI and machine learning to analyze performance data and provide insights to players, coaches, and teams

Targeted Audience: Cricket players, coaches, and teams


Founder: Gagan Daga, Keshav Bhatt

CEO: Gagan Daga

Year: 2015

Services: Online platform offering personalized coaching and training programs for various sports, connecting athletes with experienced coaches for virtual training sessions

Targeted Audience: Athletes seeking personalized coaching and training

Smaaash Entertainment

Founder: Shripal Morakhia

CEO: Prakash Vivekanand

Year: 2009

Services: Sports and entertainment company combining virtual reality, gaming, and sports experiences, offering interactive games and virtual sports simulations

Targeted Audience: Sports and gaming enthusiasts