India has seen a surge in the development and growth of augmented reality (AR) and virtual reality (VR) startups in recent years. AR/VR startups in India are leveraging these immersive technologies to create innovative solutions across various industries, including gaming, entertainment, education, healthcare, real estate, retail, and more.

AR involves overlaying digital information onto the real world, enhancing the user’s perception and interaction with their environment. VR, on the other hand, creates a completely simulated environment, immersing users in a virtual world through the use of headsets and controllers. Both technologies have the potential to revolutionize how we experience and interact with digital content.

India’s AR/VR startups are actively developing cutting-edge applications and solutions. They are focusing on areas such as industrial training, marketing and advertising, simulation and visualization, virtual tours, experiential learning, gaming, and healthcare diagnostics. These startups are pushing the boundaries of technology and creating immersive experiences that have the potential to transform various sectors.

Many AR/VR startups in India are also exploring the intersection of AR/VR with other emerging technologies such as artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), and blockchain to enhance the capabilities and functionalities of their solutions.

“Beyond Reality: Exploring India’s Top 10 AR/VR Startups Pioneering Immersive Technologies and Reshaping the Future”


Founder: Anand Ranganathan, Aswin Renganathan

CEO: Anand Ranganathan

Year: 2018

Services: VR solutions for employee training and simulations

Impact: Enhancing training effectiveness, improving skills acquisition, and reducing training costs

Scope: Global

Targeted Audience: Enterprises, training institutions


Founder: Siddhant Vats

CEO: Siddhant Vats

Year: 2016

Services: AR/VR content creation and distribution

Impact: Providing immersive and engaging experiences through VR content

Scope: Global

Targeted Audience: Businesses, content creators, consumers


Founder: Leon Schipper, Maarten Jore

CEO: Leon Schipper

Year: 2016

Services: AR headset and software solutions

Impact: Making AR accessible and affordable through smartphone-based headsets

Scope: Global

Targeted Audience: Developers, enthusiasts, educational institutions


Founder: Anuj Tandon, Anand Agarwal

CEO: Anuj Tandon

Year: 2017

Services: AR/VR solutions for marketing and advertising

Impact: Enhancing brand experiences, enabling interactive marketing campaigns

Scope: Global

Targeted Audience: Brands, advertisers, marketers


Founder: Vipul Shrivastav, Srinivas Balasubramanian

CEO: Vipul Shrivastav

Year: 2014

Services: AR/VR solutions for retail, advertising, and gaming industries

Impact: Transforming customer experiences, enabling interactive advertising, and virtual shopping

Scope: Global

Targeted Audience: Retail businesses, advertisers, gamers


Founder: Shubham Mishra, Mayank Yadav

CEO: Shubham Mishra

Year: 2017

Services: AR/VR solutions for healthcare and medical training

Impact: Enhancing medical education, improving surgical training, and patient care

Scope: Global

Targeted Audience: Healthcare professionals, medical institutions

Cubical Labs

Founder: Apoorva Mishra, Prateek Srivastava

CEO: Apoorva Mishra

Year: 2013

Services: AR/VR collaboration platform for remote teams

Impact: Enabling virtual collaboration, improving productivity, and team communication

Scope: Global

Targeted Audience: Businesses, remote teams, professionals


Founder: Rupinder Singh, Balpreet Singh

CEO: Rupinder Singh

Year: 2019

Services: AR/VR solutions for marketing and brand experiences

Impact: Creating immersive and interactive marketing campaigns, enhancing brand engagement

Scope: Global

Targeted Audience: Brands, marketers, advertisers

Eduisfun Technologies

Founder: Rohit Pande, Saurabh Pande

CEO: Rohit Pande

Year: 2011

Services: AR/VR educational games and content

Impact: Making learning fun and engaging through interactive AR/VR experiences

Scope: Global

Targeted Audience: Educational institutions, students, parents


Founder: Shailesh Goswami

CEO: Shailesh Goswami

Year: 2014

Services: AR/VR solutions for interior design and visualization

Impact: Enabling virtual room planning, interior design visualization, and customer engagement

Scope: Global

Targeted Audience: Interior designers, architects, real estate developers

The AR/VR startup ecosystem in India is supported by a growing number of incubators, accelerators, and innovation hubs that provide funding, mentorship, and resources to help these startups thrive. Additionally, the Indian government has shown support for the AR/VR sector through initiatives and programs aimed at fostering innovation and entrepreneurship.

Overall, AR/VR startups in India are playing a significant role in shaping the future of immersive technologies. They are bringing forth innovative solutions that have the potential to transform industries, enhance user experiences, and create new avenues for engagement and interaction in the digital realm.